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For You, 1978 Podcast

Podcast: 40 Years of For You

Cover art for For You, 1978; photo by Joe Giannetti, © Warner Bros.

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dance / music / sex / romance is fast approaching its third year, so to celebrate, we’re going…backwards? That’s right, to mark the 40th anniversary of Prince’s debut album, I thought now was the perfect time to go ahead with an idea I’ve been toying with for a while: our own sub-series of review podcasts looking at each of Prince’s albums in isolation.

I’m doing this for a few reasons. First, it’s a way to bring those of you who have been listening to the podcasts but not reading the blog into the loop on my chronological Prince project–and also a way for me to work through some of these albums before I can get to it with my glacially paced writing schedule.

Second, I’ve known from the beginning of this project that if I really wanted to do Prince’s catalogue justice, I would need to incorporate more voices and perspectives than just my own. We all have our biases and blind spots, and as a Prince fan I am acutely aware that one person’s sentimental favorite can be another’s unlistenable mess (and vice versa). That’s why I asked my friends Harold and KaNisa, both of whose encyclopaedic knowledge of Prince’s career dwarfs my own, to join me. I think you’ll find that our tastes and opinions both intersect and diverge in a lot of interesting ways, which allowed us–and hopefully, will allow you–to take a different perspective on some of these songs and the context in which they were created.

I hope you enjoy this new approach to an album that remains underappreciated in Prince’s catalogue. If you do, I hope you’ll subscribe to the podcast on your streaming app of choice (iTunes, Stitcher, or Google Play), and if you’re so inclined, leave a review! No matter what, thanks for listening, and see you again soon.

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Ephemera, 1977-1978 Lacunae

I am You: Capri Theatre, January 5-6, 1979

Prince and his new band--L to R: André Cymone, Matt Fink, Dez Dickerson--on stage at the Capri Theatre, Minneapolis; photo by Greg Helgeson, stolen from Mpls St Paul magazine.

Owen Husney’s dismissal from the Prince camp came at a critical juncture in the artist’s career. Prince spent the summer and fall of 1978 assembling a backing group, in hopes of touring behind For You the following year. It didn’t go entirely to plan; he wouldn’t embark on his first tour until November of 1979, after recording and releasing a much more successful second album. But the musicians he brought together would nevertheless determine his artistic direction for the following decade: providing the nucleus for the Revolution, the band with whom he would eventually conquer the world.

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For You, 1978

In Love

1978 promo book cover; © Warner Bros., photo stolen from Lansure's Music Paraphernalia.

During the course of this blog, I’ve already made a couple of passing references to the “Minneapolis Sound”; so I guess now is as good a time as any to talk about what that much-discussed label entails. At its most basic level, the Minneapolis Sound is a form of post-disco dance music rooted in R&B, with synthesizers replacing the traditional soul/funk horn section. Prince didn’t “invent” the style, strictly speaking; as we’ve seen (and will continue to observe), plenty of others helped along the way, from Pepé Willie to André Cymone (née Anderson) to Chris Moon and Owen Husney to the Lewis Connection–whose keyboard player Pierre Lewis, you might recall, was the one who lent Prince his first Oberheim Four Voice so he could synthesize those traditional horn parts in the first place. There’s a great collection on Numero Group called Purple Snow: Forecasting the Minneapolis Sound that documents the genre’s early progression–including some early songs Prince actually played on, like the aforementioned “If You See Me” by 94 East and the Lewis Connection’s “Got to Be Something Here.”

What we can attribute primarily to Prince was the formal codification of the Minneapolis Sound as a genre, which he did by simply bringing it to a national audience and turning it into a marketable (and lucrative) style for others to reproduce. But even this process didn’t happen overnight. Case in point: “In Love,” the second track of his 1978 debut album For You, which sounds both exactly like vintage Prince–i.e., the “Minneapolis Sound”–and like something completely different.

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For You, 1978

Just as Long as We’re Together

Prince in California, around the time of the For You recording sessions; photo by Joseph Giannetti, from The Beautiful Ones.

In early April, 1977, Owen Husney and Gary Levinson flew with Prince to Los Angeles, armed with their new press kits and a fully-formed persona for their artist. Most dramatically–and, for future biographers, confoundingly–the managers fudged the date of Prince’s birth, passing him off as a year younger than he really was. “I knew if he was worth so much at 18, he was worth that much more at 17,” Husney later explained to the Minneapolis Star Tribune. In all aspects of their presentation, Husney and Levinson took pains to set themselves apart from the competition: “L.A. at that time was jeans; open, untucked shirts, and cowboy boots,” Husney recalled. “We were all wearing three-piece suits; we had one made for Prince, too. And we sent the tape on a silver reel” (Star Tribune 2004).

Much as Chris Moon had done for Prince in New York, Husney also engaged in a little subterfuge to get their foot in the door. “I lied my way in everywhere,” he told biographer Per Nilsen. He started with Russ Thyret, Vice President and Director of Promotion at Warner Bros., with whom he’d had a previous business association: “I said to Russ, ‘Listen, CBS is flying us out for a presentation on this kid that can play all the instruments. He’s 17 years of age. Do you want to take a meeting with him?’ And he said, ‘Sure!’” Only then did he get an appointment with CBS–by informing them that he was being flown out by Warner. “And then I called A&M Records, ‘Listen, CBS and Warner Bros. are flying us out. Would you like to be part of this presentation?’ They were like, ‘Yeah, well, call us when you get here’” (Nilsen 1999 32).

In the end, Prince and American Artists met with five labels in L.A.: Warner, CBS, A&M, RSO (home of the Bee Gees), and ABC/Dunhill. Of those five, the first three put in serious bids–but all were taken aback, to varying degrees, by the extravagant terms proposed by this semi-professional Midwestern management team and their teenage client. As Husney put it to biographer Dave Hill, “We wanted three albums, because it was gonna take that long for him to develop. We wanted him to be his own producer, and to play all the instruments.” A&M, Hill wrote, “stalled on the three-album commitment” (Hill 41). For the others, Prince’s demand to produce his own work was the sticking point. “Not one of the labels wanted him to be his own producer,” Husney said to Nilsen. “They felt that he was just a young kid who had to learn. And I kept saying that I wanted him to be his own producer, and everybody said, ‘Gosh, you’re crazy’” (Nilsen 1999 32).

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For You, 1978

My Love is Forever

Prince in his first press kit, 1977; photo stolen from Nate D. Sanders Auctions.

Sessions for Prince’s second demo at Sound 80 commenced on December 29, 1976 and lasted through the remainder of the winter. This time, a total of six songs were completed: new versions of “Soft and Wet,” “Baby,” “Jelly Jam,” “Make It Through the Storm,” and “Love is Forever”–now renamed “My Love is Forever”–plus a brand new song, “Just as Long as We’re Together.” Just like with the earlier sessions at Moonsound, however, the final demo was limited to only a few tracks. Per Nilsen’s The Vault reported the tape as consisting of “Baby” and “Soft and Wet,” with “Make It Through the Storm” “as a ‘back-up’ if record company executives wanted to hear more” (Nilsen 2004 16-17). According to a recent auction listing, however, at least one configuration seems to have featured “Just as Long as We’re Together,” “Jelly Jam,” and “My Love is Forever.”

princedemo
Photo stolen from Nate D. Sanders Auctions

In addition to the demo tape, Prince’s management also prepared a luxe press kit to distribute to labels in Los Angeles. “We attacked it all first class, ’cause if we went in as just the average Joes, it wasn’t gonna look like a first-class effort,” Owen Husney recalled to biographer Dave Hill. “We spent 1,500 dollars on fifteen press kits… The usual press kit has clippings, and stories about your mom, and all the other bands you played in. All I did was have a picture of Prince on the cover. It said, ‘American Artists Presents Prince’, and inside there was just five sheets. And on those sheets there was just one picture, and one quote from Prince above each one” (Hill 40). The minimalist presentation had the additional effect of playing up Prince’s enigmatic air, which remained a cornerstone of his public persona for the duration of his career. “[T]here was a mystery about him even then,” Husney told NPR’s Audie Cornish shortly after Prince’s death in April. “And so as a manager I noticed that, and I was able to just make that a part of who he was in all of our publicity and everything going forward. We did a first press kit with him that said very little, because Prince said very little. Because his music does the talking” (Cornish 2016).

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