(Featured Image: London punks, circa 1977. Photo by Karen Knorr and Olivier Richon; stolen from BBC News.)
Prince’s adoption of a punk aesthetic in late 1980 and early 1981 was, as we’ve seen, an act of calculation; it would be a mistake, however, to assume that it was only that. For one thing, Prince’s New Wave songs were simply too good to have been born of strategic considerations alone. For another, as his cousin Charles Smith recalled, the artist was a known fan of “the whole English scene… He’d always been into David Bowie and that kind of stuff” (Nilsen 1999 72).
It thus stands to reason that when Prince finally made his way to punk’s epicenter, London, in June of 1981, his P.R. approach combined thinly-veiled opportunism with genuine homage. He promoted his one-off date at the West End’s Lyceum Ballroom with a pair of high-profile magazine interviews: one with Steve Sutherland of Melody Maker, and the other with Chris Salewicz, whose tenure at NMEalongside writers Tony Parsons and Julie Burchill had helped frame the discourse around British punk. Warner Bros. even took the opportunity to release a U.K.-exclusive single in advance of his visit: a distinctly New Wave-flavored outtake from the Dirty Mindsessions called “Gotta Stop (Messin’ About).”
During the lull between the first and second legs of the Dirty Mind tour, Prince’s relationship with publicist Howard Bloom began to bear fruit. Bloom had been hired by Prince’s manager Bob Cavallo at the end of 1980, in advance of the artist’s first headlining tour. Their goal was to finally achieve what Prince had been trying to do since 1978: break out of the music industry’s R&B “ghetto.”
Bloom, as he would be the first to proclaim, was the right man for the job. At the time, he told biographers Alex Hahn and Laura Tiebert, “it was incredibly unhip for any white person to work with a black artist. There was a wall, and it was segregation to the nth degree” (Hahn 2017). But Bloom, a white man of Jewish descent, had a reputation for flouting this segregation: “I was considered the leading ‘Black’ publicist in the music industry,” he recalled to K Nicola Dyes of the Beautiful Nights blog. “I worked with more Black acts and I learned more about Black culture than anybody else in the PR field” (Dyes 2014). Bloom, then, was one of the few in the music industry who took notice after Prince’s second album went platinum without ever “crossing over” from the R&B charts. Now, all he had to do was harness his client’s obvious star power, and make it impossible for the rest of the world to ignore.
Here at last, after much delay, is my conversation with Chris Aguilar-Garcia and Natalie Clifford, two presenters from this May’s interdisciplinary Prince conference at the University of Salford. Both Chris and Nat identify as queer, and both have very interesting things to say about Prince’s legacy of “revolutionary queerness” and the space he created for less conventional expressions of gender and sexuality in the mainstream. If you liked the last episode with Snax, chances are you’re gonna like this one.
This is the part of the description where I would normally say we’re switching gears and moving away from the Salford conference, but as it happens, we already have another interview with a presenter in store. So basically, I’ll keep doing these as long as people want to talk to me. If you still want to listen to me–and, more importantly, my eloquent guests–feel free to subscribe on your podcast service of choice (iTunes, Stitcher, or Google Play), or listen on Mixcloud. And if you really like us, take that aforementioned podcast app and shoot us a rating or review; it will make us more “discoverable” and broaden the listening base. In the meantime, thanks as always for listening!
Dirty Mind is an album with a reputation. Rolling Stone’s Ken Tucker deemed it “positively filthy” (Tucker 1981). Self-proclaimed “Dean of American Rock Critics” Robert Christgau branded it with arguably his greatest one-liner: “Mick Jagger should fold up his penis and go home” (Christgau). And then, of course, there was the marketing: that provocative cover photo by Allen Beaulieu; those proto-PMRC stickers warning radio programmers to “audition prior to airing” (see above); the wave of interviews with the 22-year-old artist defiantly espousing his core values of unfettered sexuality and free expression. Almost invariably, from 1980 to 2017, critics have seen Dirty Mind as a turning point: the moment when Prince, swooning teen R&B lothario, became Prince, brash punk-funk libertine. “Nothing,” Tucker wrote, could have prepared us for the record’s “liberating lewdness” (Tucker 1981).
Yet, for those of us who have been following along at home, perhaps the most surprising thing about Dirty Mindis how unsurprising it feels. The album’s smutty disrepute rests, more or less, on two songs: the already-discussed “Head” and the even-more-notorious “Sister” (more on that later). On the other three-quarters of the record, however, Prince isn’t much more sex-obsessed than he was last time around. In fact, rather than a radical about-face for Prince, Dirty Mind is more accurately described as a refinement of what came before: stripping the music to its bare essentials, turning the innuendos unmistakably transparent. It’s different, but hardly unprecedented; if you didn’t see Dirty Mind coming after Prince, then you simply weren’t paying attention.