(Featured Image: 1981 publicity photo for the Time. L to R: Jesse Johnson, Terry Lewis, Morris Day, Jimmy Jam, Jellybean Johnson, Monte Moir. © Warner Bros.)
While guitarist Dez Dickerson’s most fleshed-out contribution to The Time
According to Dickerson, the genesis for “Cool” came during the Dirty Mind tour, on a night when the band was hanging out with Warner Bros. A&R exec Ted Cohen. “I had this voice that I adopted at times, and, that night I just kind of got ‘stuck’ in it, cracking jokes,” he wrote in his 2003 memoir. “I fell into this thing where I kept telling Ted, ‘Ted, man, you bad! Ain’t nobody bad like you, Ted!’ Well, you guessed it–the voice and the phrase ‘ain’t nobody bad…’, which would later become the signature of the Time’s banter, came from that night” (Dickerson 137).
While I am skeptical of attributing the whole “Morris Day” persona to Dez alone–both Prince and André Cymone, not to mention Morris himself, are also on record as having used the hoarse, jive-talking “pimp voice” most publicly identified with the Time–it is certainly true that “Cool,” and Dickerson’s “ain’t nobody bad but me” lyric, played an essential role in bringing that persona to life. Equal parts smooth and clownish, “Cool” laid the parameters for the hair-slicking, Stacy Adams-wearing, two-stepping caricature from which Morris remains publicly inseparable to this day.
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went platinum without ever “crossing over” from the R&B charts. Now, all he had to do was harness his client’s obvious star power, and make it impossible for the rest of the world to ignore.
