Categories
Alternate Timelines

The Dawn: How Prince’s Troubled Followup to 1999 Almost Became His Feature Film Debut

Note: I confess that this piece, a Patreon commission from Darling Nisi, has been a long time coming–so long, in fact, that I’m pretty sure I already owe her a second commission now. Part of the reason why I took so long are the same, much-discussed reasons why I took so long for everything over the past eight months or so; but part of the reason is because her request to imagine a circa-1984 Prince without Purple Rain required a lot of thought. No Purple Rain–which I took to mean the movie as well as the album–means no “When Doves Cry,” “The Beautiful Ones,” or pivot to Top 40 success; it also means no Paisley Park (the recording complex or the vanity record label), no massive renogotiated contract (and thus no “Slave”-era faceoff) with Warner Bros., and no comeback album and greatest-hits tour conveniently timed to the 20th anniversary. So large does Prince’s first film and sixth album loom over the rest of his career, in fact, that I didn’t even try to do justice to every change its absence would have wrought; this may be the first alternate timeline I will have to revisit in the future, just so I can fully think through what the ’90s or 2000s would have looked like to a Prince detached from both the expectations and the opportunities afforded him by Purple Rain.

In inventing an alternative followup to 1999, I ended up setting a few rules for myself: First, I limited myself to the existing timeline of songs recorded between January 1983 and March 1984, so the imaginary album could feasibly share a release date with the real one. Second, I wouldn’t use any track known to have been composed specifically for the movie–so, again, no “When Doves Cry” or “The Beautiful Ones”; I technically could have used “Purple Rain,” but that seemed to go against the spirit of the exercise, so I didn’t. Third, and finally, I tried to make my fake album as distinct from the real one as possible: if what set Purple Rain apart from 1999 was its concision and pop-friendliness, then my alternate-universe version would be more even more sprawling and idiosyncratic than its predecessor. Obviously, the album I reverse-engineered from existing recordings is no replacement for an actual, cohesive project produced, arranged, composed, and performed by Prince; but I do think it’s a fun listen (and yes, I did make a version I could actually listen to).

As always, I will end with the disclaimer that everything after this introduction is completely made up and just for fun, all Photoshops are crudely and hastily done, and all resemblances to actual persons living or dead are, if not coincidental, certainly not to be taken seriously.

Categories
Purple Rain, 1984

Baby I’m a Star

“The MUSIC segues into a fierce BEAT.
The CROWD lets out a ROAR! Prince
strips off his guitar, streaks center-
stage. The Band launches into ‘Baby,
I’m A Star.’

“…And the CROWD laughing, dancing,
shouting and loving. The CLUB is ALIVE!

“And the MUSIC continues…forever…”

Draft screenplay for Purple Rain by Albert Magnoli, 1983

In the spring of 1983, Prince’s contract with managers Cavallo, Ruffalo, and Fargnoli was up for renewal. They had, on the face of it, little reason to worry: the 1999 tour was selling out arenas, “Little Red Corvette” was in the Top 10 of the pop charts, and 1999 was well on its way to Platinum certification by the RIAA. By the end of April, Prince would make the cover of Rolling Stone: a coveted opportunity for which his managers had netted a Richard Avedon photo shoot without granting an interview. “I thought we did an incredible job, we had a creative relationship, I’m sure he’s gonna sign another contract,” Bob Cavallo later told music journalist Alan Light. But Prince sent his main handler, Steve Fargnoli, back to Cavallo with a surprising ultimatum: “he won’t sign with us again unless we get him a movie” (Light 51).

Categories
1999, 1982

1999

By mid-July of 1982, Prince had completed work on the album that would become 1999, with just one significant exception: “1999,” the song, was nowhere to be seen. When Prince played a rough mix of the album for his manager Bob Cavallo that month, he got a cooler reception than he anticipated.

“‘This is a great album, but we don’t have a first single,’” Cavallo recalled telling Prince. “‘We have singles that’ll be hits, but we don’t have a thematic, important thing that can be embraced by everybody, different countries, et cetera.’” In response, Prince “cursed me, and he went away–but he didn’t force me to put it out. Two weeks later, he came back and he played ‘1999,’ and that became the title of the album” (Light 43).

Categories
Ephemera, 1979-1981

Everybody Dance

During the lull between the first and second legs of the Dirty Mind tour, Prince’s relationship with publicist Howard Bloom began to bear fruit. Bloom had been hired by Prince’s manager Bob Cavallo at the end of 1980, in advance of the artist’s first headlining tour. Their goal was to finally achieve what Prince had been trying to do since 1978: break out of the music industry’s R&B “ghetto.”

Bloom, as he would be the first to proclaim, was the right man for the job. At the time, he told biographers Alex Hahn and Laura Tiebert, “it was incredibly unhip for any white person to work with any black artist. There was a wall, and it was segregation to the nth degree” (Hahn 2017). But Bloom, a White man of Jewish descent, had a reputation for flouting this segregation: “I was considered the leading ‘Black’ publicist in the music industry,” he recalled to K Nicola Dyes of the Beautiful Nights blog. “I worked with more Black acts and I learned more about Black culture than anybody else in the PR field” (Dyes 2014). Bloom, then, was one of the few in the music industry who took notice after Prince’s second album went platinum without ever “crossing over” from the R&B charts. Now, all he had to do was harness his client’s obvious star power, and make it impossible for the rest of the world to ignore.

Categories
Dirty Mind, 1980

Do It All Night

As we’ve noted before, when Prince began recording in the spring of 1980, he had no specific project in mind. “The previous albums were done in California, where they have better studios,” he told Andy Schwartz of New York Rocker. “I’d never wanted to do an album in Minneapolis” (Schwartz 1981). But after less than a month of work, he’d decided that his new “demos” were good enough to release as his next proper album. “I was so adamant about it, once I got to the label, that there was no way they could even say ‘we won’t put this out,’” he told the Los Angeles Herald Examiner. “I believed in it too much by that time” (Wilen 1981).

Prince’s resolute belief in the album that would become Dirty Mind played like a repeat of the bold position he took during the making of For You. But without an Owen Husney in his corner, this time even his management needed to be convinced. Prince brought his home recordings to Los Angeles to play for Cavallo, Ruffalo, and Fargnoli. As he recalled to Schwartz, “They said, ‘The sound of it is fine. The songs we ain’t so sure about. We can’t get this on the radio. It’s not like your last album at all.’ And I’m going, ‘But it’s like me. More so than the last album, much more so than the first one’” (Schwartz 1981). The managers “thought that I’d gone off the deep end and had lost my mind,” Prince told Chris Salewicz of New Musical ExpressIt was only after some “long talks” with the artist that they finally relented (Salewicz 1981)–with the caveat that he have the tapes remixed at a professional studio.