777-9311

777-9311

(Featured Image: Dez Dickerson shoots Prince a bemused look, not for the last time, at the 1982 Minnesota Black Music Awards while Brown Mark looks on; photo stolen from Housequake.)

When he wasn’t busy upgrading his home studio and recording his first Top 10 hit, Prince spent the better part of May 1982 soaking up some long-awaited hometown acclaim. On May 12, he attended the inaugural Minnesota Black Music Awards at the Prom Ballroom in St. Paul, where he was honored in the “Rhythm & Blues” category alongside protégés the Time and fellow-travelers including Enterprize, Pierre Lewis and the Lewis Connection, and Sue Ann Carwell. According to biographer Per Nilsen, his acceptance speech was delivered “in such low tones that no one could hear him” (Nilsen 1999 100).

Two weeks later, on May 24, he was back at the Prom–which, the Twin Cities Music Highlights website ominously notes, “refused to turn on the air conditioning”–for the second annual Minnesota Music Awards, sponsored by the alternative weekly City Pages. Prince was nominated, either himself or by proxy, in eight categories: Best 45 or EP (“Controversy,” the Time’s “Get It Up”), Best LP (Controversy, The Time), Best New Act (the Time), Best Electric Guitar (Dez Dickerson), Best Male Vocalist (himself), Best R&B/Funk/Soul/Band (the Time), Best Producer (himself, for Controversy), and Musician of the Year (himself). The night’s big award went to him; this time–maybe because he’d just recorded “Little Red Corvette” four days earlier–he accepted it with a little more swagger, asking, “When do they give the award for best ass?”

Memorable quips aside, Prince didn’t actually perform at the Minnesota Music Awards ceremony; but the Time did, making their first public appearance since the end of the Controversy tour two months earlier. Seeing his side project in action again–and watching them take home the R&B/Funk/Soul award–may have been what prompted Prince to get back to work recording their second album, which he’d left in a state of suspended animation since his sessions at Sunset Sound in January. Those sessions had produced “The Walk,” “Gigolos Get Lonely Too,” and “Wild and Loose,” all of which made it onto the final track list; as well as “Bold Generation” and “Colleen,” which did not. An early version of “Jerk Out,” which the group would ultimately re-record for their 1990 album Pandemonium, was also mooted and discarded around the same time. But it was “777-9311,” recorded in late May or early June at Kiowa Trail, that gave the nascent album its linchpin.

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Girl (1981)

Girl (1981)

(Featured Image: Morris Day with unidentified vocal coach, circa 1981; photo stolen from prince.org.)

One of the most fascinating things about the 1981 debut album by the Time is the way that, if you listen to the tracks in a certain order, you can practically hear the band’s classic sound take shape in real time. As we established in the last post, however, “Oh, Baby” was not an example of that classic sound. Morris Day, the group’s drummer turned lead singer, was still tentative in the role, his voice too strained to sell a seductive ballad.

Girl,” the second and (blessedly) only other ballad on The Time, is not an improvement–if anything, it’s worse. Morris sounds whiny and adenoidal, like a teenage boy whose voice is in the middle of changing. Prince’s backing vocals–even more audible here than on the rest of the album–hit a piercing, dog-whistle tone in the chorus that cuts through the rest of the mix like a knife, and only gets more annoying the more you turn down the volume. Morris, meanwhile, just gets louder: as on “Oh, Baby,” he starts the song at a whimper and ends at a bellow. The whole thing feels like bad karaoke, an impression that is only enhanced by the bland, lifeless arrangement. It’s the weakest Prince song since “With You,” but without even that track’s competent performance.

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Rough

Rough

(Featured Image: Ray Sharkey and Peter Gallagher in The Idolmaker, 1980; © MGM.)

Prince, as we’ve discussed, had been harboring ambitions to write and produce for other artists since virtually the moment he signed to a record label himself. But after his partnership with Sue Ann Carwell and his “ghost band” the Rebels both fell through, his focus turned by necessity to his own music. It wasn’t until after the release of Dirty Mind when Prince shifted gears back to his budding Svengali ambitions, and plans for a new protégé act began to take shape.

At first glance, it seems strange that Prince would be so intent on fostering other artists at this early stage in his career. There was, of course, the issue of his prolificacy; as the non-LP single release of “Gotta Stop (Messin’ About)” demonstrated, he was already beginning to write and record more quality music than could be contained by his own albums. It’s also a matter of record that Prince was a fan of Taylor Hackford’s 1980 film The Idolmaker: a dramatization of the life of rock and roll promoter and manager Bob Marcucci, who had discovered, groomed, and promoted teen idols Frankie Avalon and Fabian in the late 1950s and early 1960s.

In retrospect, however, the most compelling rationale for Prince’s Svengali streak comes from one of his earliest collaborators, David “Z” Rivkin. The way Rivkin tells it, Prince wanted to be at the center of a “scene” in Minneapolis, so he made one in his own image: “he said, ‘It’s better if there’s a lot of people doing the same style, because that way it looks like a movement,’” Rivkin recalled to author and researcher Duane Tudahl. “He said, ‘I want to have an army going forward[,] that way no one can deny it’” (Tudahl 2017 344). Just as he’d done with the “Uptown” mythology, Prince was inventing the conditions for his own success.

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Partyup

Partyup

(Featured Image: Anti-draft demonstration in San Francisco, March 22, 1980; photo by Chris Booth, Resistance News.)

During the promotion cycle for Dirty Mind in late 1980 and early 1981, Prince talked to the press more than ever before–more, indeed, than he would again until the 1990s. His reasons were purely strategic. Prince’s manager, Bob Cavallo, had hired publicist Howard Bloom with the express goal of breaking their artist into the rock market; to accomplish this, Bloom helped Prince to shape his back story into a compelling and marketable artistic persona, which he then dutifully presented to every reporter who would listen. This was the birth of what we’ve been calling Prince’s “origin myth”: the Oedipal struggles with his mother and father; the sexual and creative utopia he found in André Anderson’s basement; the precocious sexuality and artistry that would find its full expression, conveniently enough, in the album he was currently promoting. The press ate it all up like the confection it was. Bloom “would tell people, ‘Prince sees sex as salvation,’ and then you’d see that in the Washington Post, the New York Times,” Cavallo told biographer Matt Thorne. “He comes up with that phrase and then ten writers use that phrase” (Thorne 2016).

Read enough of Prince’s interviews from the Dirty Mind era and Bloom’s talking points come into sharp relief: titillating racial and sexual ambiguity, a fierce desire for aesthetic authenticity, and an appetite for rebellion–all like proverbial catnip to rock’s punk-era tastemakers. But in one interview with Chris Salewicz of England’s New Musical Express, published in June of 1981, Prince made a specific claim that stands out amidst his more generalized myth-building. “I was in a lot of different situations when I was coming up to make that record,” he recalled. “A lot of anger came up through the songs, it was kind of a rough time. There were a few anti-draft demonstrations going on that I was involved in that spurred me to write ‘Partyup’” (Salewicz 1981).

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