We now have just under two months to go before the release of Welcome 2 America, the album Prince recorded and shelved before his tour of the same name in 2010 and 2011. So, with the 63rd anniversary of the artist’s birth right around the corner on Monday, the time was ripe for another promotional single; and Sony Legacy has delivered with a track previously teased on 60 Minutes back in April, “Born 2 Die.” In fact, the drop appears to have been timed to commemorate not just one date, but two: Thursday, June 3 would have been the 79th birthday of Curtis Mayfield, whose early-’70s sound was a transparent source of inspiration for the song.
Even after the news was leaked by a French fansite earlier this year, I was still pleasantly surprised when the Prince Estate confirmed the shelved 2011 album Welcome 2 America for official release in July. Up until now, I’ve found the Estate’s posthumous release strategy to be laudable but predictable: alternating between expanded reissues from Prince’s critical and commercial peak (Purple Rain, 1999, Sign “O” the Times) and sure-thing one-offs engineered for mainstream attention (i.e., the Originals compilation of Prince’s versions of the hits he wrote for others). Even the closest thing to an odd one out, 2018’s Piano & A Microphone 1983, had the distinct commercial advantage of coming from the sessions for his most popular album.
Welcome 2 America, however, is something different: a complete album of almost entirely unreleased material, from a period of Prince’s career that even some of his biggest fans neglect. Case in point, well, me; I’d followed along with Prince’s contemporary music for 2004’s Musicology and 2006’s 3121, but fell off after 2007’s Planet Earth and 2009’s Lotusflow3r/MPLSound/Elixer threefer left me cold (for the record, I’ve since come around on Lotusflow3r and, thanks to friend of the blog Darling Nisi, even Elixer; Planet Earth and MPLSound, not so much). When the next album, 20Ten, wasn’t officially released in the U.S., I didn’t even care enough to try and pirate the MP3s. All of which is to say that Welcome 2 America is even newer to me than to many of the active fans who were following the news of its planned release at the time–and while that was my loss in 2011, a decade later it’s now my gain.