In early April, 1977, Owen Husney and Gary Levinson flew with Prince to Los Angeles, armed with their new press kits and a fully-formed persona for their artist. Most dramatically–and, for future biographers, confoundingly–the managers fudged the date of Prince’s birth, passing him off as a year younger than he really was. “I knew if he was worth so much at 18, he was worth that much more at 17,” Husney later explained to the Minneapolis Star Tribune. In all aspects of their presentation, Husney and Levinson took pains to set themselves apart from the competition: “L.A. at that time was jeans; open, untucked shirts, and cowboy boots,” Husney recalled. “We were all wearing three-piece suits; we had one made for Prince, too. And we sent the tape on a silver reel” (Star Tribune 2004).
Much as Chris Moon had done for Prince in New York, Husney also engaged in a little subterfuge to get their foot in the door. “I lied my way in everywhere,” he told biographer Per Nilsen. He started with Russ Thyret, Vice President and Director of Promotion at Warner Bros., with whom he’d had a previous business association: “I said to Russ, ‘Listen, CBS is flying us out for a presentation on this kid that can play all the instruments. He’s 17 years of age. Do you want to take a meeting with him?’ And he said, ‘Sure!’” Only then did he get an appointment with CBS–by informing them that he was being flown out by Warner. “And then I called A&M Records, ‘Listen, CBS and Warner Bros. are flying us out. Would you like to be part of this presentation?’ They were like, ‘Yeah, well, call us when you get here’” (Nilsen 1999 32).
In the end, Prince and American Artists met with five labels in L.A.: Warner, CBS, A&M, RSO (home of the Bee Gees), and ABC/Dunhill. Of those five, the first three put in serious bids–but all were taken aback, to varying degrees, by the extravagant terms proposed by this semi-professional Midwestern management team and their teenage client. As Husney put it to biographer Dave Hill, “We wanted three albums, because it was gonna take that long for him to develop. We wanted him to be his own producer, and to play all the instruments.” A&M, Hill wrote, “stalled on the three-album commitment” (Hill 41). For the others, Prince’s demand to produce his own work was the sticking point. “Not one of the labels wanted him to be his own producer,” Husney said to Nilsen. “They felt that he was just a young kid who had to learn. And I kept saying that I wanted him to be his own producer, and everybody said, ‘Gosh, you’re crazy’” (Nilsen 1999 32).