jay’s longhorn bar – Dance / Music / Sex / Romance

During the lull between the first and second legs of the Dirty Mind tour, Prince’s relationship with publicist Howard Bloom began to bear fruit. Bloom had been hired by Prince’s manager Bob Cavallo at the end of 1980, in advance of the artist’s first headlining tour. Their goal was to finally achieve what Prince had been trying to do since 1978: break out of the music industry’s R&B “ghetto.”

Bloom, as he would be the first to proclaim, was the right man for the job. At the time, he told biographers Alex Hahn and Laura Tiebert, “it was incredibly unhip for any white person to work with any black artist. There was a wall, and it was segregation to the nth degree” (Hahn 2017). But Bloom, a White man of Jewish descent, had a reputation for flouting this segregation: “I was considered the leading ‘Black’ publicist in the music industry,” he recalled to K Nicola Dyes of the Beautiful Nights blog. “I worked with more Black acts and I learned more about Black culture than anybody else in the PR field” (Dyes 2014). Bloom, then, was one of the few in the music industry who took notice after Prince’s second album went platinum without ever “crossing over” from the R&B charts. Now, all he had to do was harness his client’s obvious star power, and make it impossible for the rest of the world to ignore.

The Rebels: A Retrospective from an Alternate Timeline

Note: Just in case there is any confusion, the below is entirely made up, albeit with perhaps an excess of dedication to historical plausibility. See my previous “Alternate Timeline” post on For You for a better explanation of the concept. And have fun!

The late 1970s and early 1980s punk scene in Minneapolis and St. Paul played host to a number of noteworthy groups: Hüsker Dü, the Replacements, the Suburbs. But none were as eclectic, or as underrated, as the multi-racial, gender- and genre-bending act known as the Rebels. A far cry from a conventional “punk” band, the Rebels were a motley crew of disaffected Northside funksters, suburban bar-band escapees, and even a few seasoned pros, whose wild live performances made them the first group from the Twin Cities underground to be signed by a major label. Their self-titled 1980 debut for Warner Bros. was both critically acclaimed and hugely influential for a generation of genre-agnostic musical provocateurs, but internal tensions kept them from fulfilling their full potential. Still, almost four decades later, the mark of the Rebels remains evident across the contemporary pop landscape, from alternative rock to electronic music and hip-hop.