At the beginning of 1984, Prince had a lot of proverbial balls in the air: not only his big-screen debut and accompanying album, but also spinoff projects by the Time, Apollonia 6, Jill Jones, and, soon, Sheila E. Most artists would consider this more than enough to juggle; Prince, however, was not most artists. On January 20, the day after completing the Time’s Ice Cream Castle, he was already at work on a new song for yet another protégée, Scots pop-rock belter Sheena Easton.
With Albert Magnoli on board as director, preparations for Prince’s film debut finally began in earnest. The artist’s new rehearsal space on Highway 7 in St. Louis Park, Minnesota became the epicenter for a “flurry of activity from morning ’til night,” recalled Brenda Bennett of side project Vanity 6 (Bellaire 2015). Along with a stage setup and recording console, “the Warehouse” also included a small wardrobe department for Vaughn Terry and Louis Wells: costume designers, best known for their work with Earth, Wind & Fire, who had joined the Prince camp during the 1999 tour and would be instrumental in crafting his iconic Purple Rain-era look.
Soon, Terry and Wells would be joined by another familiar face: tour manager Alan Leeds, whose capable handling of the inter- and intra-band tensions during the latter months of the 1999 tour led to his being rehired to help coordinate the film’s production. “I got a call from [manager Steve] Fargnoli sometime in July, offering me the gig to come to Minneapolis,” Leeds told journalist Alan Light. “And I said, ‘Well, what’s the gig? Are you going back on the road?’ ‘Not right away. We’re going to make a movie first.’ I go, ‘Okay, you need me to come there because you’re making a movie? First of all, I don’t believe you’re making a movie. Second, why do you need me to make a movie? I don’t make movies.’ He said, ‘We got three bands: we got Prince and his guys that you tour managed, we got Morris [Day] and the Time, we got Vanity 6. They’re all in the movie. Everybody’s taking acting lessons, everybody’s taking dance lessons, and everybody’s rehearsing new music. We need an off-road road manager to coordinate all this stuff.’ ‘Okay, Steven–you’re really making a movie? Get the fuck outta here!’” (Light 2014 82-83).
Leeds wasn’t the only one surprised by the sudden increase in scale. As keyboardist Lisa Coleman recalled, “For the longest time, we would talk about [the film] like, ‘We’re gonna make the best cult movie, it’s gonna be cool, we’re just gonna put it out there and see who responds to it.’ Then Al Magnoli came and actually kind of connected with Prince, and Al was the one who was like, ‘If we’re gonna make a movie, why don’t we make it a hit movie? It seems like we’ve got all the parts here. Let’s not just make some artsy movie, just for fun’” (Light 2014 91).
In aiming for a “hit,” however, Prince faced the inevitable temptation to sand away some of his rougher edges. Guitarist Wendy Melvoin, who had been a fan before she joined Prince’s band, recalled being disappointed by the new material at rehearsal: “The songs weren’t as funky to me,” she told Light. “They were pop songs; they were definitely watered down.” Coleman remembered Prince himself poking fun at his newfound populist tendencies: “He would imitate an old granny, like, ‘You could make Granny dance to this one,’ but then I think he was just like, ‘We’re leaning it too far to the granny; we still need danger’” (Light 2014 77).