Prince’s adoption of a punk aesthetic in late 1980 and early 1981 was, as we’ve seen, an act of calculation; it would be a mistake, however, to assume that it was only that. For one thing, Prince’s New Wave songs were simply too good to have been born of strategic considerations alone. For another, as his cousin Charles Smith recalled, the artist was a known fan of “the whole English scene… He’d always been into David Bowie and that kind of stuff” (Nilsen 1999 72).
It thus stands to reason that when Prince finally made his way to punk’s epicenter, London, in June of 1981, his P.R. approach combined thinly-veiled opportunism with genuine homage. He promoted his one-off date at the West End’s Lyceum Ballroom with a pair of high-profile magazine interviews: one with Steve Sutherland of Melody Maker, and the other with Chris Salewicz, whose tenure at NME alongside writers Tony Parsons and Julie Burchill had helped frame the discourse around British punk. Warner Bros. even took the opportunity to release a U.K.-exclusive single in advance of his visit: a distinctly New Wave-flavored outtake from the Dirty Mind sessions called “Gotta Stop (Messin’ About).”