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Dirty Mind, 1980 Podcast

Podcast: 40 Years of Dirty Mind

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Way back in February of 2020, I asked Darling Nisi and Harold Pride to record a third episode in our series of in-depth retrospectives on Prince’s albums, this one for the 40th anniversary of 1980’s Dirty Mind. The podcast was intended to predate De Angela Duff’s DM40GB30 symposium, which in those simpler times was still scheduled to be held in-person at New York University.

Well, you know what happened next: DM40GB30 was delayed, then went virtual, while I slipped into a pandemic-related depression fog that only lifted, appropriately enough, after I participated in the virtual symposium back in June. Meanwhile, the podcast continued to lavish in the D / M / S / R Vault (a.k.a. the “Documents” folder on my computer) until the end of last month, when I was promptly reminded of just how laborious a task editing a three-hour podcast recording can be.

Now, the wait is finally over: the D / M / S / R podcast is back, in all its wildly self-indulgent glory. I want to thank everyone for their patience, and assure you that there won’t be a two-year wait before the next episode; in fact, I’d recommend you go ahead and use one of the links above to subscribe on your podcast service of choice using one of the links above, because I’m aiming to put out one of these bad boys (i.e., podcasts, not necessarily review episodes) per month. As always, let me know what you think, and feel free to leave a review on your podcast provider if you’re so inclined.

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Vanity 6, 1982

3 x 2 = 6

Vanity 6--L to R: Brenda, Vanity, Susan--circa 1983; photo stolen from Law and Order Party.

Just as he’d done for his own Controversy, Prince put the finishing touches on the Vanity 6 album at Sunset Sound in Los Angeles. The last song he recorded for the album, on April 5, 1982, was also the last song on the track list: a gauzy synthpop ballad arithmetically titled “3 x 2 = 6.”

More than any other song on the album, “3 x 2 = 6” reflects the personal relationship between Prince and Vanity (née Denise Matthews), which had blossomed in the months since their first meeting. “Prince became like a father to me,” Matthews later recalled. “He loves playing dad. The first thing he did when we met was to nurse me, take care of me. I was very dependent on him, [‘]cause I needed a father because of the terrible insecurity I had experienced as a child” (Nilsen 1999 105).

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1999, 1982

All the Critics Love U in New York

With an old friend at the American Music Awards in Los Angeles, January 25, 1982; that's Steve Fargnoli in the background. Photo stolen from Consequence of Sound.

Prince’s Los Angeles sojourn in January 1982 concluded with–and was likely scheduled around–the ninth annual American Music Awards, held at the Shrine Auditorium on January 25. He attended as a guest, not a nominee: the “Soul/R&B” category, for which he would have been nominated, was led by old-guard artists like Stevie Wonder and Smokey Robinson–as well as his rival of two years prior, Rick James.

Since the conclusion of the Fire It Up tour in May 1980, Prince’s and James’ career fortunes had diverged in unpredictable ways. Prince, as we’ve seen, had become a critics’ darling, trading the commercial success of his second album for the underground credibility of Dirty Mind and Controversy. James, meanwhile, had faltered with the flaccid Garden of Love–the album he’d allegedly recorded with a synthesizer stolen from Prince–but bounced back with the following year’s Street Songs: a masterpiece that finally made good on his “punk-funk” credo while leapfrogging his one-time usurper on the charts. Prince may have won 1980’s “Battle of the Funk,” but at the AMAs it was beginning to look like he’d lost the war, with James nominated for three awards–Favorite Soul/R&B Male Artist, Favorite Soul/R&B Album (which he won), and Favorite Soul/R&B Single for “Give It To Me Baby”–plus a proxy Female Artist nomination for his protégée, Teena Marie.

It’s thus intriguing that only a few days before the awards, on January 21, Prince recorded a song that both satirized and propped up his critics’ darling status, while also lightly mocking the cultural rivalry between L.A.–home of Sunset Sound, Warner Bros., and the AMAs–and its older, snootier cousin to the East, New York City. The song, one of the highlights of his fifth album 1999, was called “All the Critics Love U in New York.”

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Ephemera, 1979-1981

Gotta Stop (Messin’ About)

London punks, circa 1977. Photo by Karen Knorr and Olivier Richon; stolen from BBC News.

Prince’s adoption of a punk aesthetic in late 1980 and early 1981 was, as we’ve seen, an act of calculation; it would be a mistake, however, to assume that it was only that. For one thing, Prince’s New Wave songs were simply too good to have been born of strategic considerations alone. For another, as his cousin Charles Smith recalled, the artist was a known fan of “the whole English scene… He’d always been into David Bowie and that kind of stuff” (Nilsen 1999 72).

So it stands to reason that when Prince made his way to punk’s epicenter, London, in June of 1981, his P.R. approach combined thinly-veiled opportunism with genuine homage. He promoted his one-off date at the West End’s Lyceum Ballroom with a pair of high-profile magazine interviews: one with Steve Sutherland of Melody Maker, and the other with Chris Salewicz, whose tenure at NME alongside writers Tony Parsons and Julie Burchill had helped frame the discourse around British punk. Warner Bros. even took the opportunity to release a U.K.-exclusive single in advance of his visit: a distinctly New Wave-flavored outtake from the Dirty Mind sessions called “Gotta Stop (Messin’ About).”

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Ephemera, 1979-1981

Everybody Dance

Prince and Lisa Coleman on stage at Sam’s Danceteria–later known as First Avenue–March 9, 1981. Photo by Duane Braley of the Minneapolis Star, stolen from the Current blog.

During the lull between the first and second legs of the Dirty Mind tour, Prince’s relationship with publicist Howard Bloom began to bear fruit. Bloom had been hired by Prince’s manager Bob Cavallo at the end of 1980, in advance of the artist’s first headlining tour. Their goal was to finally achieve what Prince had been trying to do since 1978: break out of the music industry’s R&B “ghetto.”

Bloom, as he would be the first to proclaim, was the right man for the job. At the time, he told biographers Alex Hahn and Laura Tiebert, “it was incredibly unhip for any white person to work with any black artist. There was a wall, and it was segregation to the nth degree” (Hahn 2017). But Bloom, a White man of Jewish descent, had a reputation for flouting this segregation: “I was considered the leading ‘Black’ publicist in the music industry,” he recalled to K Nicola Dyes of the Beautiful Nights blog. “I worked with more Black acts and I learned more about Black culture than anybody else in the PR field” (Dyes 2014). Bloom, then, was one of the few in the music industry who took notice after Prince’s second album went platinum without ever “crossing over” from the R&B charts. Now, all he had to do was harness his client’s obvious star power, and make it impossible for the rest of the world to ignore.

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