3 x 2 = 6

3 x 2 = 6

(Featured Image: Vanity 6–L to R: Brenda, Vanity, Susan–circa 1983; photo stolen from Law and Order Party.)

Just as he’d done for his own Controversy, Prince put the finishing touches on Vanity 6 at Sunset Sound in Los Angeles. The last song he recorded for the album, on April 5, 1982, was also the last song on the track list: a gauzy synthpop ballad titled “3 x 2 = 6.”

More than any other song on the album, “3 x 2 = 6” reflects the personal relationship between Prince and Vanity (née Denise Matthews), which had blossomed in the months since their first meeting. “Prince became like a father to me,” Matthews later recalled. “He loves playing dad. The first thing he did when we met was to nurse me, take care of me. I was very dependent on him, [‘]cause I needed a father because of the terrible insecurity I had experienced as a child” (Nilsen 1999 105).

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Gotta Stop (Messin’ About)

Gotta Stop (Messin’ About)

(Featured Image: London punks, circa 1977. Photo by Karen Knorr and Olivier Richon; stolen from BBC News.)

Prince’s adoption of a punk aesthetic in late 1980 and early 1981 was, as we’ve seen, an act of calculation; it would be a mistake, however, to assume that it was only that. For one thing, Prince’s New Wave songs were simply too good to have been born of strategic considerations alone. For another, as his cousin Charles Smith recalled, the artist was a known fan of “the whole English scene… He’d always been into David Bowie and that kind of stuff” (Nilsen 1999 72).

It thus stands to reason that when Prince finally made his way to punk’s epicenter, London, in June of 1981, his P.R. approach combined thinly-veiled opportunism with genuine homage. He promoted his one-off date at the West End’s Lyceum Ballroom with a pair of high-profile magazine interviews: one with Steve Sutherland of Melody Maker, and the other with Chris Salewicz, whose tenure at NME alongside writers Tony Parsons and Julie Burchill had helped frame the discourse around British punk. Warner Bros. even took the opportunity to release a U.K.-exclusive single in advance of his visit: a distinctly New Wave-flavored outtake from the Dirty Mind sessions called “Gotta Stop (Messin’ About).”

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Everybody Dance

Everybody Dance

(Featured Image: Prince and Lisa Coleman on stage at Sam’s Danceteria–later known as First Avenue–March 9, 1981. Photo by Duane Braley of the Minneapolis Star, stolen from the Current blog.)

During the lull between the first and second legs of the Dirty Mind tour, Prince’s relationship with publicist Howard Bloom began to bear fruit. Bloom had been hired by Prince’s manager Bob Cavallo at the end of 1980, in advance of the artist’s first headlining tour. Their goal was to finally achieve what Prince had been trying to do since 1978: break out of the music industry’s R&B “ghetto.”

Bloom, as he would be the first to proclaim, was the right man for the job. At the time, he told biographers Alex Hahn and Laura Tiebert, “it was incredibly unhip for any white person to work with a black artist. There was a wall, and it was segregation to the nth degree” (Hahn 2017). But Bloom, a white man of Jewish descent, had a reputation for flouting this segregation: “I was considered the leading ‘Black’ publicist in the music industry,” he recalled to K Nicola Dyes of the Beautiful Nights blog. “I worked with more Black acts and I learned more about Black culture than anybody else in the PR field” (Dyes 2014). Bloom, then, was one of the few in the music industry who took notice after Prince’s second album went platinum without ever “crossing over” from the R&B charts. Now, all he had to do was harness his client’s obvious star power, and make it impossible for the rest of the world to ignore.

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Broken

Broken

(Featured Image: Dirty Mind-era promo photo, 1980; © Warner Bros.)

Despite a strong start on the East Coast, the Dirty Mind tour lost momentum in the Southern states. Dates in Charleston, Chattanooga, Nashville, Atlanta, and Memphis saw disappointing ticket sales, failing to attract the mainstream R&B audience who had seen Prince open for Rick James earlier in 1980. Only in Detroit–where he, astonishingly, nearly sold out the 12,000-seat Cobo Hall–was Prince building a substantial audience.

Meanwhile, according to drummer Bobby Z, the album sales just “kind of sat” (Nilsen 1999 74). The machinations of P.R. mastermind Howard Bloom, brought on by Prince’s management at the beginning of December, had not yet taken hold. After a final date at Chicago’s Uptown Theatre (no relation), the tour ground to a halt; for the third time in his brief career, Prince’s attempt to get out on the road had been vexed, and he was sent back to Minneapolis to lick his wounds.

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