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Podcast The Time, 1981

Podcast: 40 Years of The Time – A Conversation with Darling Nisi and Harold Pride

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July 2021 marks the 40th anniversary of the self-titled debut album by the Time; so, I decided to commemorate the occasion by bringing back Darling Nisi and Harold Pride for one of our trademark track-by-track deep dives. As always, the conversation left me thinking about the album in new ways: from KaNisa’s interpretation of it as Prince’s tribute to the funk music of his youth, to Harold’s insight on its significance to the development of electronic dance music. I remain grateful to be able to talk about music with these two brilliant people.

Last time, I promised I’d have another podcast episode ready in less than the almost two-year gap between our Prince (1979) and Dirty Mind episodes; and, technically, I did make good on that promise, since it’s “only” been 10 months since Dirty Mind last September. But for real, I’ll be back much sooner this time–like, probably around this time next month. So, if you haven’t already, subscribe to Dance / Music / Sex / Romance on your podcast provider of choice; and, if the spirit moves you, you can even leave a review! You’ll be hearing from me again very soon.

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Purple Rain, 1984

I Would Die 4 U

© Warner Bros.

Having sold Bob Cavallo on his vision for the film that would become Purple Rain, Albert Magnoli’s next task was to fly to Minnesota and plead his case to the movie’s star. From the moment he arrived, however, he faced resistance from an unlikely source: “Steve Fargnoli, one of Prince’s managers, met me when I got off the plane,” Magnoli recalled to Rolling Stone’s David Browne. Claiming that they had already made a commitment to William Blinn’s version of the script, “Steve said, ‘Kid–that story you told Bob? I don’t want to hear a word of it. You’re here to tow the line’” (Browne 2016).

Undeterred, when Prince showed up that night to discuss the film, Magnoli gave him the same pitch he’d given to Cavallo–this time, adding a new wrinkle: “Suddenly I saw the violence, the dysfunctional relationship with his mother, his father as a musician writing music and hiding it in a box.” Prince, surprised, sent away Fargnoli and his bodyguard, “Big Chick” Huntsberry, and took the director for a drive outside the city in his BMW. “I realized later we were driving to a cornfield and it was totally dark because there were no lights,” Magnoli recalled. “He was quiet and I was quiet. He asked me, ‘Do you know me?’ I said no. ‘Do you know my music?’ I said, ‘Just “1999.”’ And he said, ‘Then how is it that you essentially tell me my story without knowing me?’” (Browne 2016).

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Purple Rain, 1984

Baby I’m a Star

1999 tour, circa 1983; photo stolen from Prince Off the Record.

“The MUSIC segues into a fierce BEAT.
The CROWD lets out a ROAR! Prince
strips off his guitar, streaks center-
stage. The Band launches into ‘Baby,
I’m A Star.’

“…And the CROWD laughing, dancing,
shouting and loving. The CLUB is ALIVE!

“And the MUSIC continues…forever…”

Draft screenplay for Purple Rain by Albert Magnoli, 1983

In the spring of 1983, Prince’s contract with managers Cavallo, Ruffalo, and Fargnoli was up for renewal. They had, on the face of it, little reason to worry: the 1999 tour was selling out arenas, “Little Red Corvette” was in the Top 10 of the pop charts, and 1999 was well on its way to Platinum certification by the RIAA. By the end of April, Prince would make the cover of Rolling Stone: a coveted opportunity for which his managers had netted a Richard Avedon photo shoot without granting an interview. “I thought we did an incredible job, we had a creative relationship, I’m sure he’s gonna sign another contract,” Bob Cavallo later told music journalist Alan Light. But Prince sent his main handler, Steve Fargnoli, back to Cavallo with a surprising ultimatum: “he won’t sign with us again unless we get him a movie” (Light 51).

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Ephemera, 1981-1982

No Call U

Marilyn Monroe, Prince's inspiration for protégée Jill Jones' look, on the set of Some Like It Hot (Billy Wilder, 1959); photo stolen from the Hollywood Revue.

The months after Jill Jones joined Prince’s orbit were “one crazy blur,” she recalled in a recently-published interview with writer Miles Marshall Lewis. From the “spring of ‘82 all the way until July, we were pretty much in the studio daily,” working on the Time and Vanity 6 projects alongside his own fifth album. “And who knew what was going to end up where, with who, what. I was just ready for the ride” (Lewis 2020 “Part 1”). Initially, her role was strictly as a backing vocalist: providing support on the 1999 album and tour for both Prince and Vanity 6. But the Artist Formerly Known as Jamie Starr had grander plans: namely, turning his newest protégée into a star in her own right.

Not all of these plans went off without a hitch. Jones resisted Prince’s overtures to change her name to Elektra, after the recently-introduced Marvel Comics character; a decade later, that moniker would of course find a more willing beneficiary in Carmen Electra, née Tara Leigh Patrick (Lewis 2020 “Part 2”). But she did allow him to give her a makeover inspired by prototypical blonde bombshell Marilyn Monroe: “Prince said I looked like every girl with long brown hair and I needed something to stand out,” she told Michael A. Gonzales for Wax Poetics. “He said, ‘When Vanity walks in a room, people know she’s a star. You need your own thing’” (Gonzales 2018 66).

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What Time is It?, 1982

I Don’t Wanna Leave You

Prince and Morris Day, circa 1982; photo by Allen Beaulieu.

The Time’s What Time is It?, was released on August 25, 1982–just two weeks after the self-titled debut by Vanity 6. It easily outperformed both Vanity 6 and the Time’s own debut, and effectively tied with Prince’s Controversy: peaking at Number 26 on the Billboard 200 and Number 2 on the Black Albums (recently renamed from “Soul”) chart.

Despite their success–or, more likely, because of it–Prince was determined to keep the spinoff group in their place. Studio tech Don Batts recalled him showing up to one of the band’s rehearsals with a rough mix of the finished record: “He threw the cassette at [guitarist] Jesse [Johnson] and said, ‘Hey man, you play really good on your album,’” Batts told biographer Per Nilsen. “That kind of comment, it was like saying, ‘Hey puppets!’” (Nilsen 1999 108).

More than anything, though, Prince kept his grip on the Time’s strings by saving their best material for himself. It’s hard to hear What Time is It?’s underwhelming closing track, “I Don’t Wanna Leave You,” without imagining a stronger alternative in its place: something that would end the album with a bang, rather than a whimper. Something, that is, like “International Lover,” which Prince had originally conceived for his side project back in January before poaching it for the finale of his own forthcoming album. 

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