Note: This is the second of three projected posts on “Purple Rain”: a song of such monumental importance to Prince’s creative arc that I’ve opted to split my analysis into parts. You can–and should–read the first part here.
With Albert Magnoli on board as director, preparations for Prince’s film debut finally began in earnest. The artist’s new rehearsal space on Highway 7 in St. Louis Park, Minnesota became the epicenter for a “flurry of activity from morning ’til night,” recalled Brenda Bennett of side project Vanity 6 (Bellaire 2015). Along with a stage setup and recording console, “the Warehouse” also included a small wardrobe department for Vaughn Terry and Louis Wells: costume designers, best known for their work with Earth, Wind & Fire, who had joined the Prince camp during the 1999 tour and would be instrumental in crafting his iconic Purple Rain-era look.
Soon, Terry and Wells would be joined by another familiar face: tour manager Alan Leeds, whose capable handling of the inter- and intra-band tensions during the latter months of the 1999 tour led to his being rehired to help coordinate the film’s production. “I got a call from [manager Steve] Fargnoli sometime in July, offering me the gig to come to Minneapolis,” Leeds told journalist Alan Light. “And I said, ‘Well, what’s the gig? Are you going back on the road?’ ‘Not right away. We’re going to make a movie first.’ I go, ‘Okay, you need me to come there because you’re making a movie? First of all, I don’t believe you’re making a movie. Second, why do you need me to make a movie? I don’t make movies.’ He said, ‘We got three bands: we got Prince and his guys that you tour managed, we got Morris [Day] and the Time, we got Vanity 6. They’re all in the movie. Everybody’s taking acting lessons, everybody’s taking dance lessons, and everybody’s rehearsing new music. We need an off-road road manager to coordinate all this stuff.’ ‘Okay, Steven–you’re really making a movie? Get the fuck outta here!’” (Light 82-83).
Leeds wasn’t the only one surprised by the sudden increase in scale. As keyboardist Lisa Coleman recalled, “For the longest time, we would talk about [the film] like, ‘We’re gonna make the best cult movie, it’s gonna be cool, we’re just gonna put it out there and see who responds to it.’ Then Al Magnoli came and actually kind of connected with Prince, and Al was the one who was like, ‘If we’re gonna make a movie, why don’t we make it a hit movie? It seems like we’ve got all the parts here. Let’s not just make some artsy movie, just for fun. What do we have to lose?’” (Light 91).
In aiming for a “hit,” however, Prince faced the inevitable temptation to sand away some of his rougher edges. Guitarist Wendy Melvoin, who had been a fan before she joined Prince’s band, recalled being disappointed by the new material at rehearsal: “The songs weren’t as funky to me,” she told Light. “They were pop songs; they were definitely watered down.” Coleman remembered Prince himself poking fun at his newfound populist tendencies: “He would imitate an old granny, like, ‘You could make Granny dance to this one,’ but then I think he was just like, ‘We’re leaning it too far to the granny; we still need danger’” (Light 77).
Having sold Bob Cavallo on his vision for the film that would become Purple Rain, Albert Magnoli’s next task was to fly to Minnesota and plead his case to the movie’s star. From the moment he arrived, however, he faced resistance from an unlikely source: “Steve Fargnoli, one of Prince’s managers, met me when I got off the plane,” Magnoli recalled to Rolling Stone’s David Browne. Claiming that they had already made a commitment to William Blinn’s version of the script, “Steve said, ‘Kid–that story you told Bob? I don’t want to hear a word of it. You’re here to tow the line’” (Browne 2016).
Undeterred, when Prince showed up that night to discuss the film, Magnoli gave him the same pitch he’d given to Cavallo–this time, adding a new wrinkle: “Suddenly I saw the violence, the dysfunctional relationship with his mother, his father as a musician writing music and hiding it in a box.” Prince, surprised, sent away Fargnoli and his bodyguard, “Big Chick” Huntsberry, and took the director for a drive outside the city in his BMW. “I realized later we were driving to a cornfield and it was totally dark because there were no lights,” Magnoli recalled. “He was quiet and I was quiet. He asked me, ‘Do you know me?’ I said no. ‘Do you know my music?’ I said, ‘Just “1999.”’ And he said, ‘Then how is it that you essentially tell me my story without knowing me?’” (Browne 2016).
(1) Black Screen
“SOUND under: MUSIC building in INTENSITY as–”
“Dearly belov’edDraft screenplay for Purple Rain by Albert Magnoli, 1983
We are gathered here today
To get through this thing
William Blinn submitted two drafts of Dreams–the working title for Prince’s feature film debut–in May of 1983. There wouldn’t be a third: Blinn’s main gig as Executive Producer of the Fame TV series had been renewed, and he no longer had time to spare. Still, Prince’s management deemed the script good enough to shop: Bob Cavallo recalled thinking, “It’s a little TV, it’s a little square… but it’s a good idea, and I figured the director will rewrite it anyway” (Light 67).
But therein lay the rub: even with a screenplay in hand, Cavallo still couldn’t find a director. After a few dead ends, an industry contact recommended he see an early cut of Reckless: a steamy youth drama by first-time director James Foley about a romance between a motorcycle-riding rebel (Aidan Quinn) and a cheerleader from the other side of the tracks (Daryl Hannah). “I go to screen this movie and I’m the only one in the theater,” Cavallo recalled to journalist Alan Light. “I see it, I walk out, and a young man comes up to me and says, ‘What did you think?’ I said, ‘Well, I thought it was pretty good, and that’s really all I thought. I thought the editing was good.’ He’s like, ‘Really? Good. I did that’” (Light 67).
“The MUSIC segues into a fierce BEAT.
The CROWD lets out a ROAR! Prince
strips off his guitar, streaks center-
stage. The Band launches into ‘Baby,
I’m A Star.’
“…And the CROWD laughing, dancing,
shouting and loving. The CLUB is ALIVE!
“And the MUSIC continues…forever…”Draft screenplay for Purple Rain by Albert Magnoli, 1983
In the spring of 1983, Prince’s contract with managers Cavallo, Ruffalo, and Fargnoli was up for renewal. They had, on the face of it, little reason to worry: the 1999 tour was selling out arenas, “Little Red Corvette” was in the Top 10 of the pop charts, and 1999 was well on its way to Platinum certification by the RIAA. By the end of April, Prince would make the cover of Rolling Stone: a coveted opportunity for which his managers had netted a Richard Avedon photo shoot without granting an interview. “I thought we did an incredible job, we had a creative relationship, I’m sure he’s gonna sign another contract,” Bob Cavallo later told music journalist Alan Light. But Prince sent his main handler, Steve Fargnoli, back to Cavallo with a surprising ultimatum: “he won’t sign with us again unless we get him a movie” (Light 51).