During the weeks leading up to the release of their debut album in July 1981, Prince had honed the Time into a formidable live unit. “He brought stuff out of us that we didn’t think we could do,” keyboardist Jimmy Jam later recalled. Left to their own devices, the band would “rehearse for like four hours and think we were tired. We’d go through the set twice and sit around and talk for two hours.” But with Prince as taskmaster, “we’d work five or six hours straight, over and over, no breaks… He would give us keyboard parts that were impossible. We would be like, ‘We can’t play these.’ He would be like, ‘Yeah, you can, and while you’re playing them I want you to do this step of choreography and sing this note of harmony.’ Couple of days later we’d be doing it. A month later we’d be on tour and it would be automatic. He was a great motivator and the thing that made him a great motivator was that he works so hard himself. He’s always squeezing the most out of everything” (Nilsen 1999 87).
That summer, the Time made their live debut in a showcase for Warner Bros. executives at S.I.R. Studios on Sunset Boulevard–the same venue where, three years earlier, Prince had held auditions for his own backing band. “It was just 10 or 12 of us,” Marylou Badeaux, at that time a marketing executive in the label’s “Black Music” division, told biographer Per Nilsen. “We went down there after work one day to be shown this new Warner Bros. group that was produced by Jamie Starr. No one knew who Jamie Starr was. They turned off all the lights, and this diminutive little character with a veil walked in to stand behind the console and mix it. Somebody says, ‘That’s Jamie Starr!’ And I looked and said, ‘No, that’s Prince!’” (Nilsen 1999 87).
