In Love

In Love

(Featured Image: 1978 promotional poster; © Warner Bros., photo by Prince Poster Collector.)

During the course of this blog, I’ve already made a couple of passing references to the “Minneapolis Sound”; so I guess now is as good a time as any to talk about what that much-discussed label entails. At its most basic level, the Minneapolis Sound is a form of post-disco dance music rooted in R&B, with synthesizers replacing the traditional soul/funk horn section. Prince didn’t “invent” the style, strictly speaking; as we’ve seen (and will continue to observe), plenty of others helped along the way, from Pepé Willie to André Cymone (née Anderson) to Chris Moon and Owen Husney to the Lewis Connection–whose keyboard player Pierre Lewis, you might recall, was the one who lent Prince his first Oberheim Four Voice so he could synthesize those traditional horn parts in the first place. There’s a great collection on Numero Group called Purple Snow: Forecasting the Minneapolis Sound that documents the genre’s early progression–including some early songs Prince actually played on, like the aforementioned “If You See Me” by 94 East and the Lewis Connection’s “Got to Be Something Here.”

What we can attribute primarily to Prince was the formal codification of the Minneapolis Sound as a genre, which he did by simply bringing it to a national audience and turning it into a marketable (and lucrative) style for others to reproduce. But even this process didn’t happen overnight. Case in point: “In Love,” the second track of his 1978 debut album For You, which sounds both exactly like vintage Prince–i.e., the “Minneapolis Sound”–and like something completely different.

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Soft and Wet

Soft and Wet

(Featured Image: Prince by Robert Whitman, 1977.)

Prince and Chris Moon recorded 14 tracks together at Moonsound, not counting “Farnborough” or the untitled “piano intro.” Eight of them still aren’t in circulation, so all we really know are their titles: “Aces,” “Diamond Eyes,” “Don’t Forget,” “Don’t Hold Back” (Prince was really into giving orders in 1976, apparently),  “Fantasy,” “Since We’ve Been Together,” and “Surprise.” One, “Leaving for New York,” is in circulation, but only in its earlier incarnation as a home recording (more on that next week). Another, “Make It Through the Storm,” was demoed with Minneapolis singer Sue Ann Carwell in 1978 and eventually released (without Prince’s involvement) in 1981. A few others made it all the way to his debut album, 1978’s For You: including “Baby,” “I’m Yours,” “Jelly Jam” (as the instrumental coda of “Just as Long as We’re Together”), and “My Love is Forever” (originally recorded as “Love is Forever”). But the best-known and most important track to come out of the Moon-Nelson partnership was the song that would ultimately become Prince’s debut single: “Soft and Wet.”

Like most great works of popular music, “Soft and Wet” came into being through a combination of sexual and chemical indulgence and cynical commercial calculus. Moon, who started out writing the lyrics for most of his and Prince’s collaborations, recalled the song’s inspiration thusly: “I had Sundays off, and that particular Sunday I had a fortunate experience with more than one girl. It was a late-night party, and these girls had come back to my studio,” he told biographer Matt Thorne. “And I think I’d drunk a little too much rum because the next morning I felt like hell and had to go to work.” Moon locked the door of his office at Minneapolis marketing firm Campbell Mithun (now part of McCann Worldgroup), “recovering from this wild night before and…replaying in my mind some of the highlights” (Thorne 2016). Ever the adman, he’d been toying with a “marketing theme” to help sell his new protegé to an audience of teenage girls, which he famously summarized as “implied naughty sexuality” (Nilsen 1999 28). At that moment, sitting in an office building at ten in the morning, “tired, a little bit hungover,” Moon wrote the “anchor tune that would summarize this marketing concept” (Thorne 2016).

Moon’s story is, to be frank,more than a little self-aggrandizing. For one thing, he’s effectively claiming to have invented the concept of double entendre in popular music: an assertion with which I’d imagine scads of earlier artists, from Robert Johnson to Julia Lee to the Ohio Players, would take issue. But he is right in considering “Soft and Wet” to be one of the fundamental keys to Prince’s musical persona; it’s just that it took Prince a few tries–and, it’s worth noting, a lyrical overhaul–to get it right.

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