The Time’s What Time is It?, was released on August 25, 1982–just two weeks after the self-titled debut by Vanity 6. It easily outperformed both Vanity 6 and the Time’s own debut, and effectively tied with Prince’s Controversy: peaking at Number 26 on the Billboard 200 and Number 2 on the Black Albums (recently renamed from “Soul”) chart.
Despite their success–or, more likely, because of it–Prince was determined to keep the spinoff group in their place. Studio tech Don Batts recalled him showing up to one of the band’s rehearsals with a rough mix of the finished record: “He threw the cassette at [guitarist] Jesse [Johnson] and said, ‘Hey man, you play really good on your album,’” Batts told biographer Per Nilsen. “That kind of comment, it was like saying, ‘Hey puppets!’” (Nilsen 1999 108).
More than anything, though, Prince kept his grip on the Time’s strings by saving their best material for himself. It’s hard to hear What Time is It?’s underwhelming closing track, “I Don’t Wanna Leave You,” without imagining a stronger alternative in its place: something that would end the album with a bang, rather than a whimper. Something, that is, like “International Lover,” which Prince had originally conceived for his side project back in January before poaching it for the finale of his own forthcoming album.