Note: In the last several weeks of writing about the songs on Prince’s debut album, I’ve been struck by the many contingencies that exist around For You, and Prince’s early career in general. If things had gone even slightly differently; if his label–or, for that matter, Prince himself–had shown even a little less confidence in his artistic development; then we would be looking at a very different musical landscape in 2016. There’s also the fact that, as I’ve noted several times in my track-by-track posts, it’s difficult to look at For You in retrospect without seeing it as just the first, not-entirely-successful glimpse at a talent and vision that would find its full expression in years to come. But what if that perspective wasn’t the default? What if For You wasn’t the first step in a long career by Prince, but in fact his first and last album? This post is my attempt to think my way through this situation: think of it as a look back at For You from a possible alternate timeline. I don’t know if I will do this for other albums in the future–or, like, ever again–but I thought it was an interesting exercise to examine Prince’s earliest days as a recording artist through a completely different lens. I hope you find it interesting, too.
Sessions for Prince’s second demo at Sound 80 commenced on December 29, 1976 and lasted through the remainder of the winter. This time, a total of six songs were completed: new versions of “Soft and Wet,” “Baby,” “Jelly Jam,” “Make It Through the Storm,” and “Love is Forever”–now renamed “My Love is Forever”–plus a brand new song, “Just as Long as We’re Together.” Just like with the earlier sessions at Moonsound, however, the final demo was limited to only a few tracks. Per Nilsen’s The Vault reported the tape as consisting of “Baby” and “Soft and Wet,” with “Make It Through the Storm” “as a ‘back-up’ if record company executives wanted to hear more” (Nilsen 2004 16-17). According to a recent auction listing, however, at least one configuration seems to have featured “Just as Long as We’re Together,” “Jelly Jam,” and “My Love is Forever.”
In addition to the demo tape, Prince’s management also prepared a luxe press kit to distribute to labels in Los Angeles. “We attacked it all first class, ’cause if we went in as just the average Joes, it wasn’t gonna look like a first-class effort,” Owen Husney recalled to biographer Dave Hill. “We spent 1,500 dollars on fifteen press kits… The usual press kit has clippings, and stories about your mom, and all the other bands you played in. All I did was have a picture of Prince on the cover. It said, ‘American Artists Presents Prince’, and inside there was just five sheets. And on those sheets there was just one picture, and one quote from Prince above each one” (Hill 40). The minimalist presentation had the additional effect of playing up Prince’s enigmatic air, which remained a cornerstone of his public persona for the duration of his career. “[T]here was a mystery about him even then,” Husney told NPR’s Audie Cornish shortly after Prince’s death in April. “And so as a manager I noticed that, and I was able to just make that a part of who he was in all of our publicity and everything going forward. We did a first press kit with him that said very little, because Prince said very little. Because his music does the talking” (Cornish 2016).