During the lull between the first and second legs of the Dirty Mind tour, Prince’s relationship with publicist Howard Bloom began to bear fruit. Bloom had been hired by Prince’s manager Bob Cavallo at the end of 1980, in advance of the artist’s first headlining tour. Their goal was to finally achieve what Prince had been trying to do since 1978: break out of the music industry’s R&B “ghetto.”
Bloom, as he would be the first to proclaim, was the right man for the job. At the time, he told biographers Alex Hahn and Laura Tiebert, “it was incredibly unhip for any white person to work with a black artist. There was a wall, and it was segregation to the nth degree” (Hahn 2017). But Bloom, a white man of Jewish descent, had a reputation for flouting this segregation: “I was considered the leading ‘Black’ publicist in the music industry,” he recalled to K Nicola Dyes of the Beautiful Nights blog. “I worked with more Black acts and I learned more about Black culture than anybody else in the PR field” (Dyes 2014). Bloom, then, was one of the few in the music industry who took notice after Prince’s second album went platinum without ever “crossing over” from the R&B charts. Now, all he had to do was harness his client’s obvious star power, and make it impossible for the rest of the world to ignore.
Despite a strong start on the East Coast, the Dirty Mind tour lost momentum in the Southern states. Dates in Charleston, Chattanooga, Nashville, Atlanta, and Memphis saw disappointing ticket sales, failing to attract the mainstream R&B audience who had seen Prince open for Rick James earlier in 1980. Only in Detroit–where he, astonishingly, nearly sold out the 12,000-seat Cobo Hall–was Prince building a substantial audience.
Meanwhile, according to drummer Bobby Z, the album sales just “kind of sat” (Nilsen 1999 74). The machinations of P.R. mastermind Howard Bloom, brought on by Prince’s management at the beginning of December, had not yet taken hold. After a final date at Chicago’s Uptown Theatre (no relation), the tour ground to a halt; for the third time in his brief career, Prince’s attempt to get out on the road had been vexed, and he was sent back to Minneapolis to lick his wounds.
(Featured Image: Anti-draft demonstration in San Francisco, March 22, 1980; photo by Chris Booth, Resistance News.)
During the promotion cycle for Dirty Mindin late 1980 and early 1981, Prince talked to the press more than ever before–more, indeed, than he would again until the 1990s. His reasons were purely strategic. Prince’s manager, Bob Cavallo, had hired publicist Howard Bloom with the express goal of breaking their artist into the rock market; to accomplish this, Bloom helped Prince to shape his back story into a compelling and marketable artistic persona, which he then dutifully presented to every reporter who would listen. This was the birth of what we’ve been calling Prince’s “origin myth”: the Oedipal struggles with his mother and father; the sexual and creative utopia he found in André Anderson’s basement; the precocious sexuality and artistry that would find its full expression, conveniently enough, in the album he was currently promoting. The press ate it all up like the confection it was. Bloom “would tell people, ‘Prince sees sex as salvation,’ and then you’d see that in the Washington Post, the New York Times,” Cavallo told biographer Matt Thorne. “He comes up with that phrase and then ten writers use that phrase” (Thorne 2016).
Read enough of Prince’s interviews from the Dirty Mindera and Bloom’s talking points come into sharp relief: titillating racial and sexual ambiguity, a fierce desire for aesthetic authenticity, and an appetite for rebellion–all like proverbial catnip to rock’s punk-era tastemakers. But in one interview with Chris Salewicz of England’s New Musical Express, published in June of 1981, Prince made a specific claim that stands out amidst his more generalized myth-building. “I was in a lot of different situations when I was coming up to make that record,” he recalled. “A lot of anger came up through the songs, it was kind of a rough time. There were a few anti-draft demonstrations going on that I was involved in that spurred me to write ‘Partyup’” (Salewicz 1981).
(Featured Image: Purple Rain Tour Shirt, 1984; photo stolen from the Current.)
It’s been just under two months since I started interviewing presenters from this spring’s interdisciplinary Prince conference at the University of Salford, and I’ve been absolutely thrilled with the results. But all good things must come to an end, so I had planned to make this chat with writer Erica Thompson the last of my post-conference podcasts. It would have been a great choice, too; Erica’s presentation was the result of many years of research for a book project on Prince’s spiritual journey, so our conversation was less about the conference in particular and more about her findings more generally: a nice segue into future, less Manchester-centric episodes.
But just when I think I’m out, they keep pulling me back in. Contrary to my own statements in this episode, I have already set up another interview with a few presenters from one of the conference’s gender and sexuality panels. So basically, expect me to keep interviewing scholars from the Purple Reign conference until the next milestone in Prince scholarship comes along. And in the meantime, please enjoy my and Erica’s conversation about the importance–and, sometimes, difficulty–of understanding Prince’s religious faith in relationship with his art.
As usual, I invite you to subscribe to the podcast on iTunes, Stitcher, or Google Play for mobile listening; you can also stream episodes on Mixcloud. And keep listening, because there’s good stuff–Purple Reign-related and otherwise–coming up in the near future!