(Featured Image: “Can a handsome, virile man come between two women who love each other passionately?” Cover of The Other Kind by Richard Villanova, Beacon, 1963; photo stolen from Pulp Covers.)
The sessions for Prince’s second album went much more smoothly than those for his first, but they were not completely without incident. Prince’s new managers, Bob Cavallo and Joe Ruffalo, had initially booked 30 days at Alpha Studios; but as the deadline approached, only rough mixes of the album’s nine tracks had been completed, and another client was scheduled to use the facilities. According to Alpha’s owner and engineer, Gary Brandt, Cavallo and Ruffalo “insisted that I give Prince any amount of time he wanted in the studio to mix the album. They wanted me to cancel everything and give it all to Prince” (Nilsen 1999 55). But Brandt was unable to extend the studio time on such short notice, so sessions were moved downtown to Hollywood Sound Recorders.
HSR’s staff engineer at the time, Bob Mockler, would become a figure of some significance in Prince’s early career: he would also assist with recording and mixing on both 1980’s Dirty Mind and 1981’s Controversy. Prince’s appreciation for Mockler can be inferred from the credit that appears on the final album, “Remixed by Bob Mockler and Prince”; as Mockler put it to biographer Per Nilsen, “That’s probably the last time he ever put anybody’s name before his” (Nilsen 1999 55). Indeed, Mockler seems to have had more creative input on the recording process than any of the artist’s collaborators since Chris Moon. Along with his aforementioned work on “When We’re Dancing Close and Slow,” his influence can be heard on one track in particular: the pulp-flavored cock rocker “Bambi.”
(Featured Image: At Unique Records, San Francisco, 1978; photo stolen from Noisey.)
There’s a famous story, originating with former Warner Bros. executive Lenny Waronker, about the 1977test session in Los Angeles where Prince first demonstrated his ability to self-produce. “As I was walking through the studio, he was on the floor,” Waronker told the Minneapolis Star Tribunein 2004. “He looked up and said, ‘Don’t make me black.’ I thought, ‘Whoa!’ He said, ‘My idols are all over the place.’ He named an array that was so deep in terms of scope of music that for an 18-year-old kid to say what he said was amazing. That, as much as anything, made me feel that we shouldn’t mess around with this guy” (Star Tribune 2004).
It’s important to note that, when Prince asked Waronker not to “make him black,” it was less an expression of internalized racism than one of pragmatic frankness. As we’ve noted before, Prince was acutely aware of the hypersegregated nature of the pop music market in 1978–not least because his own hometown of Minneapolis was among the most musically segregated in the country. His desire to be a “crossover” artist was fed in part by his vaunting ambition, of course, but also by the simple fact that if he didn’t break out of the R&B charts, his own city wouldn’t play him on the radio. So from the beginning, he struggled against being pigeonholed as an “R&B” (read: Black) artist.
The trouble was that “making Prince black” was the only way Warner Bros. knew how to sell him. When For Youwas released on April 7, 1978, the label struggled to get it reviewed in mainstream (again, read: white) publications; the only consistent national coverage came from African American-oriented teen magazines like Right On!, Soul Teen, and Black Beat. To be fair, some of the blame for Prince’s initial failure to cross over rested with his material: as many reviewers have observed, despite Prince’s protestations and aside from a few unusually muscular guitar parts, the majority of For You fits squarely in the Black soul and funk traditions. With one key exception, that is: the very last track, “I’m Yours.”
Sessions for Prince’s second demo at Sound 80 commenced on December 29, 1976 and lasted through the remainder of the winter. This time, a total of six songs were completed: new versions of “Soft and Wet,” “Baby,” “Jelly Jam,” “Make It Through the Storm,” and “Love is Forever”–now renamed “My Love is Forever”–plus a brand new song, “Just as Long as We’re Together.” Just like with the earlier sessions at Moonsound, however, the final demo was limited to only a few tracks. Per Nilsen’s The Vault reported the tape as consisting of “Baby” and “Soft and Wet,” with “Make It Through the Storm” “as a ‘back-up’ if record company executives wanted to hear more” (Nilsen 2004 16-17). According to a recent auction listing, however, at least one configuration seems to have featured “Just as Long as We’re Together,” “Jelly Jam,” and “My Love is Forever.”
In addition to the demo tape, Prince’s management also prepared a luxe press kit to distribute to labels in Los Angeles. “We attacked it all first class, ’cause if we went in as just the average Joes, it wasn’t gonna look like a first-class effort,” Owen Husney recalled to biographer Dave Hill. “We spent 1,500 dollars on fifteen press kits… The usual press kit has clippings, and stories about your mom, and all the other bands you played in. All I did was have a picture of Prince on the cover. It said, ‘American Artists Presents Prince’, and inside there was just five sheets. And on those sheets there was just one picture, and one quote from Prince above each one” (Hill 40). The minimalist presentation had the additional effect of playing up Prince’s enigmatic air, which remained a cornerstone of his public persona for the duration of his career. “[T]here was a mystery about him even then,” Husney told NPR’s Audie Cornish shortly after Prince’s death in April. “And so as a manager I noticed that, and I was able to just make that a part of who he was in all of our publicity and everything going forward. We did a first press kit with him that said very little, because Prince said very little. Because his music does the talking” (Cornish 2016).