777-9311

777-9311

(Featured Image: Dez Dickerson shoots Prince a bemused look, not for the last time, at the 1982 Minnesota Black Music Awards while Brown Mark looks on; photo stolen from Housequake.)

When he wasn’t busy upgrading his home studio and recording his first Top 10 hit, Prince spent the better part of May 1982 soaking up some long-awaited hometown acclaim. On May 12, he attended the inaugural Minnesota Black Music Awards at the Prom Ballroom in St. Paul, where he was honored in the “Rhythm & Blues” category alongside protégés the Time and fellow-travelers including Enterprize, Pierre Lewis and the Lewis Connection, and Sue Ann Carwell. According to biographer Per Nilsen, his acceptance speech was delivered “in such low tones that no one could hear him” (Nilsen 1999 100).

Two weeks later, on May 24, he was back at the Prom–which, the Twin Cities Music Highlights website ominously notes, “refused to turn on the air conditioning”–for the second annual Minnesota Music Awards, sponsored by the alternative weekly City Pages. Prince was nominated, either himself or by proxy, in eight categories: Best 45 or EP (“Controversy,” the Time’s “Get It Up”), Best LP (Controversy, The Time), Best New Act (the Time), Best Electric Guitar (Dez Dickerson), Best Male Vocalist (himself), Best R&B/Funk/Soul/Band (the Time), Best Producer (himself, for Controversy), and Musician of the Year (himself). The night’s big award went to him; this time–maybe because he’d just recorded “Little Red Corvette” four days earlier–he accepted it with a little more swagger, asking, “When do they give the award for best ass?”

Memorable quips aside, Prince didn’t actually perform at the Minnesota Music Awards ceremony; but the Time did, making their first public appearance since the end of the Controversy tour two months earlier. Seeing his side project in action again–and watching them take home the R&B/Funk/Soul award–may have been what prompted Prince to get back to work recording their second album, which he’d left in a state of suspended animation since his sessions at Sunset Sound in January. Those sessions had produced “The Walk,” “Gigolos Get Lonely Too,” and “Wild and Loose,” all of which made it onto the final track list; as well as “Bold Generation” and “Colleen,” which did not. An early version of “Jerk Out,” which the group would ultimately re-record for their 1990 album Pandemonium, was also mooted and discarded around the same time. But it was “777-9311,” recorded in late May or early June at Kiowa Trail, that gave the nascent album its linchpin.

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Gigolos Get Lonely Too

Gigolos Get Lonely Too

(Featured Image: Richard Gere in the poster for Paul Schrader’s American Gigolo, 1980; © Paramount Pictures.)

Prince may have taken back one of the ballads he wrote for the Time’s second album, but he was at least considerate enough to leave them a backup: “Gigolos Get Lonely Too” was recorded at Sunset Sound on January 11, 1982, three days before “International Lover” and the completion of “The Walk.” It was–along with another song that remains unreleased, “Bold Generation”–the first track completed for What Time is It? And, unlike its erstwhile sibling “International Lover,” it was destined for Morris Day to sing.

The concept behind “Gigolos Get Lonely Too” is pretty much exactly what the title suggests: Morris–and by extension, Prince–inhabiting the role of a sex worker who longs for the intimacy to “make love without taking off my clothes.” The conceit was something of a departure from the Morris Day persona to date, which read more as an aspiring pimp than a gigolo. But then, gigolos were experiencing something of a resurgence in the early ’80s: Paul Schrader’s neo-noir American Gigolo had released to some attention in early 1980, making a star out of both leading man Richard Gere and costume designer Giorgio Armani. It’s hardly far-fetched to imagine Gere’s character, with his taste for Italian suits and the high life, influencing the Time’s visual aesthetic; certainly his refusal to engage gay clients, however unconvincing, would have helped to mitigate male sex work’s homosexual connotations.

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